Brandys Branding
Advertising shapes our tastes, worldview, customs and value system. Advertising in the modern world accompanies man at every step. In the modern world, ads have mastered our reality and are now in almost all areas of our lives.
Advertising in the modern world accompanies man at every step. We can say that advertising is ubiquitous. It hits many of our senses and stimulates our imagination, often attacks us with its brazenness and sneaks into our subconscious. Advertising shapes our tastes, worldview, customs and value system. There is no man who in the civilised world did not come into contact with advertising.
Advertising’s role in our life
Advertising and its history go back to the time when a man began to produce creations of his work and certain products. According to Dariusz Doliński, the oldest documented advertisement comes from Babylonian times from five thousand years ago and was placed on clay tablets. Advertising has changed over the centuries, keeping pace with changes in culture and technology. However, some elements and mechanisms of these ads have remained unchanged.
History of advertisements
Dariusz Doliński gave an example of ancient advertisements that had a well-thought-out graphic form to make it visible to the general public. However, the first printed advertisements, according to D. Doliński, appeared in London and encouraged the purchase of religious books. In 1616, the first legal regulations regarding advertising of various goods and services appeared in England.
In the modern world, ads have mastered our reality and are now in almost all areas of our lives. They can be seen in the media and on television, on the radio, in the press, on the Internet, but also on street billboards, means of communication. They are attractive to many senses, to the eyes, because they tempt with colors and ears because they are framed with music.
Nowadays phenomenon
Undoubtedly, advertising has become a cultural phenomenon and all companies invest in its development. The richer and more prosperous branch in the industry, the more they invest in advertising their products, which affects the quality of good advertising.
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