Simply we can say that a commercial is an advertising message aired on radio, television or Internet. Although commercial is the broader term, covering all the activities and relationships of industry and trade. Today, new media enter our lives faster than ever before.
First, would be the product
To reach and persuade a customer to buy a product or a service company needs an advertising strategy plan. There are some basic elements of the plan that should be completed to achieve success in selling.
First, would be the product itself and its advantages. Second is the customer and his or her characteristics. Following is to inform the customer of the product, the relative advantages of alternative routes. Finally, the optimization of the resulting choices given budgetary constraints.
The purpose of a commercial
This all means that aims must be clear, the environment must be understood and choices must be made based on available resources. To achieve an optimum plan – never the perfect one since resources are always limited a company needs effective product assessment, media analysis, market definition and smart budgetary choices.
Nowadays the purpose of a commercial is to create the need, although in the past the need for a product was first and then commercial appeared, its labor was to interest customers in the concrete product to buy it.
Message that sells something
Companies advertise everything from cars to candy. Ads appear almost everywhere you look. Besides social media, you find them on the radio and on TV, in magazines, shop windows and on T-shirts. They show up inside elevators, on school buses and even in schools. According to Ronald J. Faber, about 600 billion dollars are spent on advertising around the world every year.
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