We are the target of many different companies. To get our interest, commercial designers have to draw our attention. Usually, they do this by inducing in us many different emotions. If we experience strong emotions we remember situations connected with them and that’s what people who create commercials want to achieve.
Draw customer attention
Yet few of any ads will make an emotional appeal. They will try to amuse and dazzle more than the lour of the heart. Which factor do you feel is most effective in drawing your attention to advertisements while emotional spots are not common, they are some of the most effective I have seen.
How to create the most effective spot?
It isn’t easy to create an emotional spot for any commercial. Many environments are fun and energetic and people aren’t primed for serious themes. In many ways the sales approach that many brands will take into the air the funny and lively commercials.
Although, if we are lucky, some brands will tap into our emotions and if they do it well they will emerge on some of the most effective spots.
Appeal to emotions
The strategy of appealing to emotions uses an inspiring story to convey its emotional influence Iike great stories, it has a beginning where sympathetic characters encounter a complicated situation, a middle where the characters confront and attempt to resolve the situation and an end where the outcome is revealed. It does not interpret or explain the action in the story for the audience.
Instead, a good story allows each member of the audience to interpret the story and its emotion as he or she understands the action. This is why people find good, emotional stories so appealing and why they find advertising that simply conveys facts and information boring.
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