The creators of the ads are wondering how to get men to stop eyes on the content of ads or your company logo while browsing Internet. Psychology of perception unearthed some rules organizing perception by a human image.
Rule of balance
According to Dariusz Doliński, there are three main rules. The first rule – the so-called „Rule of balance” is the development of ads and deliberate and precise placement of „central point”, which is the most important text, at the distance of one-third from the top end.
Rule of the projection of the eye
The second rule – the so-called „Rule of the projection of the eye” has been developed for customers who do not look at the advertising carefully and only glance over. Since the recipient does not know the ad, he gets lost after eye sight, according to studies carried out the most likely is that the eye of the recipient moves after the upper-right corner of the page.
The probability that the customer will look at the bottom left corner is the minimum. According to this rule, you should post important information at the top of the right corner and so develop the space for the client to stop the eye longer.
The effect of differentiation
The next strategy can be „The effect of differentiation”. A man remembers and sees ads that use this strategy more quickly than others. A lot of methods are used here, for example, turning the image upside down to get the recipient’s attention, using empty space, or mute the sound.
Movement Rule
The fourth rule, the so-called „Movement Rule” was created thanks to the observation of the animal world. The eyes of amphibians can see and react only to movement while a man can see both static and dynamic objects. However human eyes react more strongly to moving elements. Our eyes wander behind the object in motion. Using this knowledge and observation, we create advertising with a vivid picture.
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