There are certain situations and ideas that advertisers rely on to create an emotional response among viewers. Find out what they are below.
Big Exaggerations
A small exaggeration in a commercial might be viewed as a lie, but a large exaggeration is more often viewed as a comedic element and an attention grabber. One method associated with this technique involves exaggerating the visual element but understating the copy or vice versa.
Interesting Characters
Many companies have mascots or spoke people who represent them in commercials. Some of these spokespeople are celebrities or athletes, others are characters the advertising agency makes up to garner interest in a product or service.
Promise Benefits
Commercials often make promises that a person will benefit from using the product or service being promoted. These benefits could include assistance with physical elements, more friends, a lifetime guarantee or an easier life. Effective advertisers will focus on specific benefits rather than general ones.
Emotion advertising techniques
There are certain situations and ideas that advertisers rely on to create an emotional response among viewers. This includes family memories, weddings, funerals and natural disasters. The stronger the emotion a commercial evokes, the more likely a person is to watch it.
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